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Generating brand awareness
By Adrian Porter, Head of Strategic Research Keeping an eye on the buzz can be cheaper than a PR event Lessons from our latest industry report ’20 Scottish single malt distilleries: No time to sit...
View ArticleThoughts of an intern
By Sara Mattsson, Intern, Precedent Perth Since August I have been a marketing/communications intern with the Precedent team in Perth. Today is my last day as I will be going over to Melbourne for the...
View ArticleWork experience at Precedent Perth
By Amit Joshi, Intern, Precedent Perth As a part of my postgraduate degree in computer science at Central Tafe, I was offered the opportunity to enrol in the work integrated learning program. The...
View ArticleThe content monster ate my site!
By Rob van Tol, Senior Consultant Once upon a time an organisation could be reasonably clear what they were: if you provided pensions or raised money for kids or offered higher education courses, you...
View ArticleWhat do you do when you see someone sleeping rough?…
By Mark Russell, Consultant If you’re anything like me, you probably walk on by feeling somewhat useless, with no real understanding of what you could do about it, or where you could turn if it ever...
View ArticleI want it all! Working with complex organisations
By Rob Van Tol, User Experience Consultant If they ever make a rock opera about developing new websites, consultants like me would bounce in, a la the Spice Girls, asking: So tell me what you want,...
View ArticleClosing the marketing loop – The digital engagement cycle for visitor...
By Adrian Porter, Head of Strategic Research Recently I have been researching and writing a report looking into how attractions use digital to promote and enhance the visitor experience of their...
View ArticleGo mobile, go social, go regional
By Robbie Deng, International Consultant and Project Manager While conducting research for our latest report into digital marketing for visitor attractions in the UK and Australia I had a particular...
View ArticleForsake an advert, look at your website
By Adrian Porter, Head of Strategic Research Attractions should ensure that every aspect of their digital engagement works simply and intuitively in order to minimise drop out and maximise conversion...
View Article3 lessons from a weekend artoholic
By Lindsay Herbert, Head of Digital Marketing This weekend was a heavy one. I meant to stop after just one on Saturday at the Tate Britain at the Schwitters exhibit, but before I knew it, I was binging...
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A world away from all your digital tech
In this fast moving world where we constantly have a connection to our favourite piece of digital tech maybe our phone, tablet or games consol. The flat screen TV mounted on the wall at home...
View ArticleGuest Blog: Destination marketing and how families decide where to go on holiday
Making the right decision is a constant issue for parents Life is tough for parents, not only do they need to make sure they can earn enough money to put food on the table and a roof over their...
View ArticleWhen UX takes over your life!
By Ryan Sackett, UX Consultant Outside of my day to day as a UX Consultant at Precedent Towers, I decided that balance was needed for a better work life balance, so I decided what better hobby to take...
View ArticleThe value of commissioned imagery
By David Curless, Art Director It was all looking so positive. Dynamic client, interesting sector, decent budget. And then I read the final paragraphs of the brief: “We use a royalty-free image...
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UK to Australia – my Mobile observations
By John Campbell In my role as Head of Mobile for Precedent I have just returned from Australia working with our teams in Melbourne and Perth running several mobile seminars and strategy discussions...
View ArticleThe work experience ‘EXPERIENCE’
It’s always nice when someone takes time out to say something positive about you, but it’s even nicer when the person giving that positive feedback is a talented young work experience placement that in...
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